IICM MISSIONAL SUITE: | APEPT | Prayer Maps | Coach | College | Context | Corps | Culturescape | Cyclopedia | Library | Zipcode | Partners

to the Missional Cause

Strategic Alliances/Research

From IICM

Jump to: navigation, search
Data Overview   Experian Consumer Segmentation   ScanUS Demographic Data   USC GIS Research Laboratory   InteractiveGIS Mapping    
Research Overview   American Church Research Project   Glenmary Research Center   Mediamark Research Inc.   Simmons Market Research    
Software Overview   SNAP Surveys    


Market Research Data

 
IICM uses market research that is tied to the MOSAIC segmentation much differently than the purposes for which the marketing industry intends it to be used. Missional congregations do not try to "sell Jesus" nor do they attempt to "attract" people to their institution and its programming. Rather, they reach out to build relationships, demonstrate the love of Jesus, share the gospel and disciple all kinds of groups of people. IICM uses the market research data to better understand the lifestyle choices of the MOSAIC segments as a basis for intentional relational evangelism.





Next: Let's learn about the Software Alliances ! →
Retrieved from "http://institute.iicm.net/index.php/Strategic_Alliances/Research"
Personal tools