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Strategic Alliances

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Data Overview   Experian Consumer Segmentation   ScanUS Demographic Data   USC GIS Research Laboratory   InteractiveGIS Mapping    
Research Overview   American Church Research Project   Glenmary Research Center   Mediamark Research Inc.   Simmons Market Research    
Software Overview   SNAP Surveys    


Quantitative Data

 

IICM uses quantitative data from a number of different sources. U.S. Demographic data is updated annually by the United States Census Bureau and ScanUS, Inc., an American demographic firm. The MOSAIC U.S. lifestyle segmentation from Experian is also updated annually. Additional U.S. data comes from other government and commercial sources. We focus on low levels of geography -- so most of the data we use is at the ScanUS microgrid layer (smaller than census block group and sometimes even census blocks).





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