Founded over 50 years ago by legendary market researcher Willard Simmons, Simmons Market Research Bureau today is the nation’s leading authority on the behavior of the American consumer. Today Simmons is a subsidiary company of Experian Marketing Solutions, enabling Simmons to combine its comprehensive information on consumer behavior, including media consumption and product preferences, with Experian’s advanced data assets and analytical solutions. Simmons’ customers can experience the power of the combined data assets of Simmons and Experian by targeting consumers across multiple channels, using a common currency to analyze those consumers.
Simmons research -- on everything from the products we buy and the brands we prefer to our lifestyles and media preferences -- is used by virtually every major marketing firm and advertising agency in the U.S. Our research data is the standard for planning, product development, brand building, consumer profiling and differentiating programs and products from the competition. No other syndicated service measures the American household like Simmons, as a unit where each person has the opportunity to report preferred products, media and ideas. And no other research company has more analytic tools and segmentation models to bring a client’s marketing information to life. [Summary from their website]
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