MOSAIC US is a geodemographic segmentation system developed by Experian. Each of nearly 8.4 million census blocks is classified into twelve lifestyle groups and sixty lifestyle segments on the basis of a wide range of demographic characteristics. The basic premise of geodemographic segmentation is that people tend to gravitate towards communities with other people of similar backgrounds, interests, and means. MOSAIC is linked to the systems in other nations through the Global MOSAIC classification, which consists of ten market segments found in every modernized country. Along with the international experience applied in this product, some of the most experienced geodemographers in North America were involved with the development of MOSAIC. The MOSAIC assignments are updated annually by incorporating updated AGS demographics into the segmentation model, ensuring that the assignment is as accurate as possible given shifts in local area demographics. Neighborhood classification or segmentation is one of the cornerstones of geodemographic analysis and is used in a wide range of applications, including: neighborhood description, prospect analysis, facility planning, advertising, and direct mail. The attractiveness of neighborhood segmentation stems from the analytical performance and inherent simplicity and understandability of the technique. Over 600 variables were used in the creation of the MOSAIC US typology including: race and ethnic origin; age; family status; non-family household types, including college dormitories and military quarters; travel to work; education; employment by industry and occupation; income; forms of income; housing tenure; housing type; vehicle ownership; household size; age of dwelling and tenure.
The goal of the Intercultural Institute is to provide missional knowledge and networking across the United States using the MOSAIC US as a means of indexing our learnings. We also intend to move this missional knowledge across the globe through the Global MOSAIC. Already we have begun to incorporate information from the MOSAIC Canada and the MOSAIC UK in the Missional Cyclopedia website. As funds become available we intend that the Missional Cyclopedia will be used by missional congregations around the globe.
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